Majority of shoppers are budgeting $250 or less for the back-to-school shopping season and plan to shop at one to two stores.
JLL’s Back-to-School Consumer Shopping Survey looks at how parents are budgeting for the season, where they buy clothing and supplies, and the most important factors influencing their shopping trips. More than 1,000 parents of school-aged children in the U.S. were surveyed on their plans for back-to-school shopping.
“Back-to-school shopping is unlike any retail season because it’s based around necessity purchases – replacing outgrown clothes and stocking up on the essential supplies for the year ahead,” said Greg Maloney, CEO of retail for JLL. “This year we’re seeing parents seeking simplicity and one-stop shopping. More than half of parents we surveyed want to keep their trips to one or two stores, which lead to discount stores ranking as the most popular destination.”
