As Executive VP of Sales Javi Arceneaux is responsible for driving sales strategy and growth initiatives, leveraging 15 years in senior housing sales and operations, real estate, project management, financial analysis, asset management and business development. Throughout her career, Javi has demonstrated a keen ability to build and lead high-performance teams whose solid strategic performance drives revenue, increases market share and improves profitability.

With positive intensity and a dynamic style, she approaches challenges head-on and leads with heart. The exceptional results of her teams are a credit to Javi’s analytical skills rooted in a focus on healthy, collaborative culture.

Before joining MorningStar, Javi held executive roles at several leading brands including Atria, Holiday and Sunrise. At each she was instrumental in driving revenue growth and improving sales operations. She cut her teeth as a local Director of Community Relations for Sunrise Senior Living, where she first experienced the joy of senior advocacy through exceptional customer service and dedication to helping older adults live better. As a Regional Director of Sales and Operations at Holiday Retirement, Javi supported teams that won awards for outstanding growth and performance. She also served variously as Regional Director of Sales, Regional Director of Operations, Vice President and Senior Vice President, scaling her portfolio from 12 communities to over 150.

Javi graduated from San Jose State University with a degree in Political Science, later receiving an Executive MBA with a focus on Strategic Planning from Golden Gate University. She is committed to continuing education and has received certification from Cornell University in Asset Management. She also holds an RCFE license from the State of California.

One of the reasons Javi was drawn to MorningStar is its commitment to supporting the Casa Bernabe orphanage in Nicaragua, where she was born before immigrating to the U.S. at two years old. Javi is an enthused volunteer at the St. Vincent de Paul food pantry and with Cake 4 Kids, baking designer cakes for children living in shelters and foster care. “I’m strongly committed to giving back in thanks for the many blessings that have been bestowed upon me.”