As Chief Experience Office, Marcella oversees the quality and management of the customer experience and lifecycle with a data-driven approach, including sales, retention, branding, promotions, and pricing strategies. In addition, she provides strategic direction within Mission Rock to strengthen brands, empower learning and development, and optimize pricing performance to deliver quality experiences for customers, team members, and clients while increasing revenue. Marcella is passionate about helping drive and strengthen Mission Rock’s signature team-centric and equitable culture; therefore, she leads the organization’s DEI Committee and strategies that focus on reflection, education, celebration, and action.

Marcella joined Mission Rock Residential in 2012 as Director of Sales and Marketing. She brings over 18 years of industry experience, including starting onsite as a community assistant at a student property. Before Mission Rock Residential, she worked for a Miami-based owner-operator, overseeing the digital brand for over 6,000 units throughout four states, including developing portfolio performance reporting and introducing social media and digital marketing strategies.

Marcella is a graduate of Florida State University and attended St. Thomas University in Miami, FL, for her Master of Business Administration (MBA) in International Business. She is an active member of NAA and IREM. Additionally, she serves on multiple industry boards, including the Apartment Innovative & Marketing (AIM) Conference, the Apartment Association of Metro Denver (AAMD), and customer advisory boards. Marcella is considered an industry thought leader with experience speaking at local and national levels, including MFE Conference, AIM, NAA’s Apartmentalize, and more. In addition, she remains active in her local community, volunteering with local organizations, including One Colorado and The Conflict Center.