Nick LeMasters is the President & CEO of the Cherry Creek North BID. Prior to taking on that role in November 2019, LeMasters had been general manager of Cherry Creek Shopping Center since 1996. He began his career in the shopping center industry with The Taubman Company in 1990, managing shopping centers in the San Francisco Bay Area. Prior to his experience with Taubman, LeMasters spent 15 years with Dayton Hudson Corporation’s Mervyn’s Department Store chain.

LeMasters is active in the Denver community, currently serving on the board of directors for VISIT DENVER, as a mayoral-appointed board member of the Denver Convention Center Hotel Authority, and on the executive committee for the Metro Denver Economic Development Corporation. He is a founding board member and past chair of the Cherry Creek Area Business Alliance and was inducted into the Colorado Tourism Hall of Fame for his efforts to promote tourism in Denver and Colorado. LeMasters is also an active participant in the Cherry Creek Steering Committee which, in partnership with city staff and neighbors, created the Cherry Creek Area Plan, a key document that guides development throughout Cherry Creek.