Reed Treadwell is the Vice President of Transactions at Curbline Properties, a publicly traded REIT focused exclusively on convenience retail real estate. He has been in this role since October 2024 and is based in Phoenix, Arizona, with a professional presence in New York City.

Role and Responsibilities
As VP of Transactions, Reed leads the company’s acquisition and investment sales activities. Curbline Properties specializes in acquiring multi-tenant convenience retail strip centers located on well-trafficked intersections and corridors, with standardized layouts, dedicated parking, and high visibility. His team evaluates and negotiates deals for properties that meet Curbline’s criteria, such as:
• Multi-tenant retail strip centers without anchors
• $100K+ household incomes in the area
• 30K+ average daily traffic
• National, regional, or local tenancy.

Professional Background
• Education: University of Phoenix (BA, Business Administration, 2004) and University of Arizona.
• Previous Role: Before joining Curbline, Reed served as Vice President of Transactions at SITE Centers.
• Industry: Real estate investment sales, landlord representation, and retail property markets.