Lana Peck is a senior principal at the National Investment Center for Seniors Housing & Care (NIC). With nearly two decades of experience in the seniors housing industry, Lana has research expertise in pricing analysis, product development, market segmentation, and market feasibility research including site selection and demand analyses of blue sky developments, expansions, and repositioning’ for master planning projects across the nation. Lana’s prior experience includes more than a decade with Life Care Services LLC, in Des Moines, Iowa, where she served as senior market research analyst, and Gartner, Inc., a worldwide-leading information technology research and advisory company, where she managed global business-to-business market research projects. She holds a Master of Science in Management in Business Management and a Master of Family and Consumer Sciences in Gerontology.