As Vice President of Marketing at Denver-based Mission Rock Residential, Marcella oversees both the quality and accuracy of the portfolio’s digital footprint. This includes approximately 25,000 units in 16 states where she and her team oversee each community’s property website, paid advertising, search engine optimization and management, Google PPC, reputation management, social media, and leveraging market data and trends to customize each community’s marketing strategy. Their efforts ensure accurate brand representation and enhanced online customer experience while securing cost-effective efforts.
Marcella joined Mission Rock Residential in 2012, at the company’s start (she is employee #8!), as Director of Sales and Marketing. Marcella brings 15 years industry experience, where she began onsite as a leasing consultant and developed into the property manager role. She then moved into her corporate marketing experience as a marketing assistant where she continues to evolve.
Marcella is a graduate of Florida State University and attended St. Thomas University, in Miami, FL for her Master of Business Administration.