Willa Williford is a real estate executive currently serving as vice president of workforce housing for Alterra Mountain Company. She supports development, acquisition, and asset management of workforce housing for Alterra’s 18 resorts in North America. Prior to Alterra Mountain Company, Williford was founder and principal of Williford LLC, a consulting practice focused on affordable and workforce housing solutions in the Mountain West. Her career spans 25 years and many roles in affordable and workforce housing including roles with Boulder County, US Bank Community Development Corporation, and Boulder Housing Partners. Williford lives in Crested Butte and holds a bachelor’s degree from Reed College and a master’s in urban and regional planning degree from University of Colorado, Denver.