Several years ago I attended a lecture at the Rocky Mountain College of Art and Design by Nader Tehrani, principal of the esteemed architecture firm NADAA and current dean of the The Irwin S. Chanin School of Architecture at the Cooper Union. 

As smartphone users and ride-share adopters, participants in the tropes of contemporary society play an important role in catalyzing disruptive innovation. Defined as “an innovation that creates a new market and value network while disrupting an existing market and value network,” society serves as continual witness to how innovations can single-handedly transform industries, systems and, for better or worse, human habits and behaviors.