A hierarchical culture steeped in tradition and mystique, hefty hourly fees and operating standards that generated huge file rooms of paper are on the way out. In their place, law firms are introducing standardized offices, digital files, fixed fees and greater transparency in both their procedures and environments. 

Savvy institutions recognize the powerful role their physical environment plays in their marketing efforts and how it drives investment in their facilities. Studies have shown that campus appearance influenced the decision of prospective students between 62% and 80%.

Seeking to attract healthy patients as well as the sick, health care providers strive to deliver a continuum of care to a population that is growing in quantity and increasing in age. Patients, empowered with choice and well-versed in comparison shopping, seek value and convenience from their health care providers.