Casual footwear company Crocs Inc. will relocate its corporate headquarters from Niwot to Broomfield in 2020. The move is part of the company’s strategy for long-term, sustainable growth, including employee retention and recruitment.
“Our business is strong and we continue to explore ways to meet the needs of our employees while investing in our future,” said Andrew Rees, president and chief executive officer. “This is an exciting time to be at Crocs, and just like our iconic product, this best-in-class new headquarters will help our employees be comfortable in their own shoes.”
The new headquarters will be located at Atria, 13601 Via Varra Road. It will provide the company with 88,000 square feet of office space that is more convenient and centrally located for the majority of Crocs employees, and provides easy access to the U.S. Highway 36 corridor, restaurants, shopping, trails and other amenities, which the company said will help it attract and retain key talent.
A lease for the space was negotiated with Ektin Johnson Real Estate Partners, with an initial term of 10 years and two five-year renewal options. Crocs has selected Denver-based Venture Architecture to design the workspace.
“We are grateful that Niwot has been our home for more than a decade, and are thrilled to keep and grow our global headquarters in the thriving state of Colorado,” Rees said.